PC Forum - Day 3

PC Forum day 3 opened with a talk by Eric Johnson, Norman Eig Professor of Business, Columbia University School of Business called "Defaults have value(s): How Do People Really Behave on the Web?" His bottom line was that defaults have a huge impact on consumer behavior and he illustrated this point with many examples. He also showed studies revealing how the background image of a webpage has a big effect on consumer willingness to buy from that site.

The first panel was "Content: How Users Make it Their Own", moderated by Hank Barry, Partner, Hummer Winblad Venture Partners. The panelists were Lisa Gansky, Chairman & President, Ofoto, and GM, Digital Imaging Services, Eastman Kodak, Rob Glaser, Chairman & CEO, RealNetworks, and Shane Robison, Executive VP & Chief Technology and Strategy Officer, Hewlett-Packard. There was a wide-ranging discussion about how users interact with content and even create content. Hank said that 44% of web users have actually created some of their own content on the web. Tools like TypePad are making this really easy to do. Updating a geocaching expedition log is another example of the idea of the "writeable web". There was a lot of discussion about the music business and changing distribution mechanisms and business models. (read more)

Conferences March 24, 2004 01:35 AM