Local Fulfillment - Part 3

Thanks to Wolfgang Jung at IBM Deutschland GmbHR for telling me about how REI Inc., the outdoor sporting goods retailer, is using IBM E-Commerce Software for local fulfillment. It is great to learn that there are more retailers doing this than I realized. According to a story in Internet Retailer, REI’s in-store pickup is producing far more online sales than had been expected. REI Inc. introduced in-store pickup as a free-shipping option for online orders last June and received $26 million in orders during the next six months.The in-store pick-up service became instantly popular even though there was no advertising for it. (read more)

e-Business May 16, 2004 07:07 AM