Behind The Scenes In The Blogosphere

Last month I got an email from Nora Barnes who is a professor of marketing at the University of Massachusetts Dartmouth. She said she was conducting the first academic study about blogging and wanted my input, which would be combined with that of dozens of others. Her goad was to report on what motivates bloggers, how they handle legal and ethical issues, and how blogs have helped promote their businesses or points of view.

This morning Dr. Barnes reported that her blog study is now finished and up on the UMD Center for Marketing Research web site. The report is in pdf format and you can find it here. Nora's study takes the emotion out of the subject and adds some substantive research and a great deal of insight. She said that what started out as "just another researcher trying to study something interesting" revealed what makes bloggers "different from those of us watching (reading)". I am certain her report will be quite valuable to institutions of all kinds who have not yet gotten their blogging strategy to the level they want.

Other patrickWeb stories about blogging

June 14, 2006 08:33 AM