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daily  Monday, July 7, 2008

How To Remove AOL Advertising From Your Email


Privacy pleaseIn the last Supernova story I opined about how bad TV advertising is. The broadcast networks are not the only culprits who are bombarding us with their messages. In fact one of the worst perpetrators is AOL. Millions of people use AOL for their email service. No problem with that but AOL appends an ad at the end of every email their users send. I got an email from a fellow board member this morning and the epilogue said "Gas prices getting you down? Search AOL Autos for fuel-efficient used cars.". How bad is that? My distinguished colleague sending me used car ads!

This is a classic case of Opt In vs. Opt Out. When you get an AOL email account, they automatically Opt you In to include advertising at the end of your emails. It is possible to Opt Out but it isn't easy. They intentionally make it hard or at least do not intentionally make it easy. I asked my friend if he realized he was being "used" as a carrier for AOL advertising -- for which they are getting paid and he isn't. Like many others that I have asked that same question, his response was "I am aware and very annoyed by it but don't know how to get rid of it". I decided to do some research to see if I could help reduce the AOL spam from our inboxes and outboxes. The simple answer is for AOL users to click here and then uncheck the check box and click save. Three simple mouse clicks and a lot of senders and receivers will be happy.

Net Attitude, People, Personal Computing, Public Policy July 7, 2008 10:53 AM

 

daily  Tuesday, June 24, 2008

Supernova 2008 - Part 2


Description of imageSupernova began last Monday morning at the UCSF Mission Bay Conference Center. There is no sign of recession in the Mission Bay area -- construction cranes everywhere. The 300 acre former rail yard was created in 1998 as a redevelopment project and seems to be flourishing. It has attracted a lot of biotechnology research and development and is the headquarters of the California Institute for Regenerative Medicine. It also has fiber to the premises communications.

Kevin Werbach kicked off the conference with his view of the "Ten Challenges for the Network Age". If it wasn't already, Supernova made it clear that decentralization is happening and that there is an accelerating shift underway to network-based computing, services, business processes, marketing, entertainment, social relationships, connectivity, and culture. The shift is changing our assumptions about how the world works. There are big opportunities ahead for those who grasp the shift and peril ahead for those who don't.

A panel with Bob Iannucci from Nokia, Esther Dyson, and Clay Shirky (New York University) how the Internet is changing the way the world works -- especially how people are doing things differently. In Clay's new book "Here Comes Everybody: The Power of Organizing Without Organizations, he tells a story of how a woman left her cell phone in a cab and someone stole it and started using it rather than trying to find out who owned it (which would have been easy). The woman's friend took the matter as "wrong" and launched a campaign on the Internet through blogs and social networks to get the thief to return the phone. Based on messages the person had sent from the phone it was determined who she was. Her MySpace profile led to where she lives. The police would not take the case. They said it was just lost, not stolen. The bloggers did not give up and eventually brought the NYPD around. The phone got back to the owner and the thief was arrested. More than one million people followed and/or participated in the effort. Talk about "Power to the People"! (which I have been writing about for fifteen years). ! highly recommend Clay's book.

In a similar manner, Facebook groups are providing valuable input to businesses and surely will cause them to change direction on some issues. Intel found this out years ago when they denied problems with the then new Pentium chip. They were forced to come clean. Collective opinions will be making more and more of a difference. Another emerging business tool is the the Virtual Company Project which is building online tools to provide governance for a virtual company. People with common interests and appropriate skills will be able to develop a business and collaborate online to provide products and services.

On the political scene the bloggers of America have been having a heyday for the last five years and are becoming more and more effective. In 1999 there was considerable strife in Kosovo. Part of the strategy by the government was to control information so that the people would not know exactly what was going on. Journalists were expelled from the country. The independent radio station, B92, in Belgrade was closed down. Local media was either shut down or censored. But the radio station set up a web site and began to publish text, audio and video. They reported when air raid sirens were going off. Up to the minute news was provided to the population. There was no way to shut down the Internet site because the government didn't’t know where the server was. If they had known and shut it down another server would have been put back online. From a coup in Thailand to London bombings, information becomes available and it becomes public. In Zimbabwe text messages went out to tell people where to vote as the government tried to keep it a secret. Governments can put people in jail but they will not be able to confiscate 3-5 billion cell phones. As long as there is information the Internet provides a way to share it. Power to the People.

One of the most subtle but most powerful capabilities of today's Web 2.0 that was not available ten years ago is tagging. People take pictures with their phone and upload them to Flickr. They then apply tags: London, bombing. Someone else finds the pcitures and adds their own tags: train, terrorism. As more people find, view, and tag, the pictures become more valuable -- they gain more context. This is a key element of social networking. Not only can people report something, but they can also join in a collaborative effort to find a criminal or a loved one. Awesome stuff and we have only seen the tip of the iceberg.

Blogging, Conferences, Internet Technology, People June 24, 2008 03:33 PM

 

daily  Sunday, June 1, 2008

The Home Office


Home OfficeI have been experimenting with the design of a home office for decades. Since most of my hobbies (except motorcycling) take place at home and also being a longtime believer in telecommuting, the home office is where I spend the most time. It did not make sense to me to have an expensive living room and use it once per year and have an inexpensive home office that gets used every day -- when not traveling.

Even though WiFi is a big help, there are still a lot of wires, cables, devices, and power supplies scattered around an office. In a previous home I had built a false wall beneath a desktop and was able to hide most of the cables. It was not perfect but it convinced me that much more could be doneto make a home office efficient and comfortable.

At the end of 2001 it was time for e-tirement and I decided to design a home office in the new home we were building. With the assistance of Neal Zimmerman, a home office architect in West Hartford, Connecticut, a lot of ideas came together. Neal is quite famous as an office designer and is author of At Work At Home. The project has lead to many press inquiries which in turn resulted in two TV stories and quite a few magazine features about the room where I spend most of my time. There are references to the coverage in both the home automation and "in the news" categories of patrickWeb.

The latest story just appeared last week and is called "Designing a Dream Home Office". The interview and story were done by Diana Ransom at SmartMoney.com.

Home Automation, People June 1, 2008 02:00 PM

 

daily  Saturday, May 31, 2008

IBM Happenings: May 2008


IBM LogoThe month started out with the Business Partner Leadership Conference in Los Angeles and then was filled with a slew of announcements in hardware, software, services, acquisitions, and strategic alliances. The list of announcements made during the month is here. One of the most interesting things IBM did in May was to release a Global CEO Study. Being the largest information technology solutions provider in the world, it is imperative for IBM to have a keen understanding of the priorities of the top management of it's clients. The idea is to stay ahead of the curve and have the skills and resources in place to meet upcoming demand. IBM sent senior people to interview 1,130 CEO's from 40 countries to capture insights on how the challenges CEO's face today will impact the future of business.

It was the largest study of chief executives ever conducted -- spanning 32 industries. This was not SurveyMonkey -- it was face-to-face interviews. The study revealed that 83 percent of CEO's expect substantial change in the future, and are optimistic they can successfully manage change. The catch is that the CEO's report that their ability to effectively manage change is increasing at a far slower pace. The gap between the rate of change and the skills available is growing. This is bad news in some respects, but certainly good news for IBM which increasingly gains it's revenue and profits by filling skill gaps for clients.

A somewhat surprising insight from the study is that CEO's believe that the most important changes are occurring within their existing customer base. Two kinds of customers are emerging. First is the ‘information omnivore’ who craves knowing everything about everything and spends a good portion of their time (maybe most of their time) online. The other customer is the ‘socially-minded’ customer. This type of person can't get enough of providing and retrieving information about where they are, where their friends are, what they are doing, what their favorite things are, and arranging a rendezvous in both virtual and real world places. The CEO's plan substantial increases in investments to reach both of these customer types. This spells opportunity for IBM. Take a look at a video clip with more insight about the CEO Study.

Speaking of CEO's, two of the technology industry's finest got together on stage at the Business Partner Leadership Conference in Los Angeles. Eric Schmidt of Google and Sam Palmisano of IBM have more in common than you might think. Eric cut his teeth on IBM's largest scientific computers and has been a devotee of advanced computing architecture throughout his career. Sam has a conviction about the role of information omnivores and social computing. The common ground is cloud computing. The two companies announced an initiative to promote new software development methods which will help students and researchers address the challenges of Internet-scale applications in the future. The goal is to improve computer science students’ knowledge of highly parallel computing practices. IBM and Google are teaming up to provide hardware, software and services to augment university curricula and expand research horizons. The University of Washington was the first to join the initiative but the program is spreading to other leading schools around the world. The project combines IBM’s historic strengths in scientific, business and secure-transaction computing with Google’s complementary expertise in Web computing and massively scaled clusters. It seems very likely that the IBM-Google collaboration will change the way large-scale computing is exploited over the years ahead. Here is a video clip of what Eric Schmidt had to say at the Los Angeles meeting.

Related links
bullet Complete index of IBM Happenings

Conferences, IBM, Internet Technology, People May 31, 2008 10:52 AM

 

daily  Monday, May 19, 2008

Microcapital


Africa

The final speaker at IBM's Business Partner Leadership Conference in Los Angeles was Nick Donofrio, the company's Executive Vice President for Innovation and Technology. Always an emotional, enthusiastic and at times nostalgic speaker, little did the audience know that the next day IBM would announce that Nick will be retiring on October 1 after a fantastic career of forty-four years. I have no doubts that he will end up involved in many activities and will find that he may need to go back to work to regain some spare time.

One of Nick's many leadership roles at IBM has been with the Global Innovation Outlook program. One of the recent GIO events brought together a diverse group of global thought leaders for a series of brainstorming sessions about the future of innovation and economic advancement in Africa. One of the greatest needs identified was to provide access to capital and financing to more of the African population. It was clear that there could be significant growth and transformation if there was a more open, scalable, lower-cost microfinance hub serving the African continent.

IBM and CARE have announced plans to enable microfinance institutions to dramatically lower the costs of providing financial services to large populations in the region who have no access to banks. The goal of the new Africa Financial Grid is to help alleviate poverty and promote economic development in the Sub-Saharan Region. The two organizations plan to establish an Africa Financial Grid built around a shared services and infrastructure model designed to significantly reduce operating costs, streamline lending processes, scale rapidly, and integrate with other resources such as credit bureaus, financial institutions and international payment networks. The Grid will also eventually be able to link with mobile payment providers in Africa to enable customers to repay loans or transfer money via mobile phones. The project will initially target 11 countries with a combined population of more than 400 million people.

There are millions of people with business ideas and aptitudes but with incomes of less than $100 per month, it has been impossible to get financing. A small loan can make a big difference. For example, a loan of $50 enabled a mother of six to purchase fabric and sell embroidered products. Based on her success she was able to get subsequent loans and expand her business. Very small loans can have a big impact but it has been too costly for financial institutions to make the loans practical. The combination of technology and expertise that IBM and CARE bring to the table has the potential to change the model and have a huge impact. One more example of how the Internet continues to empower people.

IBM, Internet Technology, Mobile, People May 19, 2008 07:41 AM

 

daily  Thursday, May 15, 2008

The World in 2050


BrainThe flight to Los Angeles last week was long but on schedule and it provided some time to make a dent in reading World Without End (sequel to The Pillars of the Earth) by Ken Follett on the Kindle. Holding the 10-once e-reader is a joy and the battery lasted throughout the six hour flight. The physical book -- 1,024 pages -- would not be a joy to hold for hours.

The purpose of the trip was to attend IBM's Business Partner Leadership Conference. The event was attended by roughly 1,000 business partners, IBM executives, members of the press, and information technology analysts. See "IBM Happenings - May 2008" for a list of some of the announcements made by IBM during the meeting. At the end of the first day was a special event at the University of California School of Cinematic Arts. The invitation only event included 100 or so analysts, members of the press, faculty members and students. IBM and USC had been holding discussions to map out a collaboration between some of the most creative minds in Hollywood with some of IBM's top scientists. Having known some of them for years I was really pleased with they selected. The moderator was Dr. Bill Pulleyblank, mathematician, computer scientist and predictive analysis expert. Bill is known for having managed a project in which a supercomputer named Deep Blue beat Gary Kasparov in a six game rematch. The panelists were all quite distinguished. Don Eigler, IBM Fellow, was the first ever to precisely manipulate individual atoms and spelling the word "I B M". Jeff Jonas, IBM Distinguished Engineer, expert in security and privacy, created much of the technology used in capturing criminals in Vegas casinos. Sharon Nunes, Head of the Energy and Environment business at IBM is a research expert in materials science and is working on numerous projects to save the environment. Last but not least was Ajay Royyuru, who leads IBM Research's computational biology team and IBM's liaison to the National Geographic Genographic project. Ajay participated on a past panel which I had the honor to moderate at Demo.

The breadth and depth of the panel could have kept the audience spellbound for quite a few hours. Will the future be like 2001: A Space Odyssey, Back to the Future, Incredible Journey or Star Wars? How can scientists help filmmakers create prescient depictions of the future?

Much of the discussion revolved around the merger of biology and systems. Some of the breakthroughs discussed included using nanotechnology to assure the availability of clean drinking water everywhere on the planet, self-healing spinal cords, and life span stretching well past the century mark? The human genome has been mapped but that is just the beginning. In effect the mapping provides the parts list of the human bodies. The next phase of research is to figure out what all those parts do and how they fit together. Not only will regenerating entire body parts be possible but embedded processors under our skin will make it possible to gain significant human augmentation of our capabilities. A project in Europe called Blue Brain is using IBM supercomputing technology to built a simulation model of the human brain. This is a very big undertaking but someday it could lead to curing some of the most dreaded diseases that afflict our societies.

Computer processing is already awesome but we haven't seen anything yet. A Mini Cooper has more computing power than Apollo 13 had. At the exponential pace of growth of computing capacity we may actually reach the Singularity in the next couple of decades.

Security and privacy are obviously crucial elements to the research agenda. We will be able to have an embedded super-PDA that can record every conversation you hear or say during a lifetime. Existing databases make it possible to specifically identify a person by only knowing their zip date of birth and gender. So much for witness protection programs. The good news is that ubiquitous sensors can make the world is less dangerous place. Yes, the government can watch the people, but the people can watch the government too.

I think we are very fortunate that IBM focuses vast sums of money and thousands of top notch people on solving some of the tougher global problems. There is money in some of it and long term business value is created but along the way societies around the world benefit greatly from IBM's work toward the greater good. Take a look at the most recent report on this to get an idea.

As for film making, I learned a lot in talking with some graduate students at the reception. They are all hoping to be as successful as Steven Spielberg, and no doubt some will. The surprising thing I learned is that the best quality movies are still captured on cellulose acetate based film. It is rare these days to see a professional photographer use anything other than a digital camera and apparently with wide angle, high contrast movie making, the industry is not quite there. Consensus was that it would be all digital within five years. Computers already play a huge role (no pun intended) in film making either for augmentation of scenes or for creating the very characters of the movie.

Conferences, IBM, Internet Technology, Media, People May 15, 2008 11:21 AM

 

daily  Sunday, May 4, 2008

Not a Good Fit


FriendsI have to admit that I am not surprised that the Microsoft - Yahoo! deal fell through -- in fact I thought it would. It is not the issue $33 per share or $37 per share. The issue is a mismatch in culture. I remember when Jerry Yang and David Filo, both Ph.D. candidates in Electrical Engineering at Stanford University, received an award at Internet World in 1994. They had converted their student hobby into a business that went on to have a major impact on the growth of the Internet.

"Jerry and David's Guide to the World Wide Web" became Yahoo! -- an acronym for "Yet Another Hierarchical Officious Oracle" but Filo and Yang also claim they also selected the name because they liked the general definition of a yahoo: "rude, unsophisticated, uncouth." The Yahoo! web site ran on Yang's student workstation, "Akebono," and Filo's computer, "Konishiki" - both named after legendary sumo wrestlers. I don't know for certain but I would bet anything these were both Unix systems. I also suspect that most of their development since the early days has been with Unix or Linux and certainly a lot of open source software in conjunction with the proprietary innovations they have created.

Microsoft has a lot of money and a lot of really smart people but the culture is different. Seems reasonable to assume that MSN was built on Microsoft's software -- if not then that is another story. MSN and Hotmail do not have the best reputation -- at least with those close to the Internet. Some would say Microsoft had sought to subsume the Internet in the early days while Yahoo has consistently embraced the Internet from day one. Microsoft has the reputation for being a place where workers toil individually while Yahoo has been is a Silicon Valley archetype where employees tend to work collaboratively.

The bottom line is that Microsoft and Yahoo! are both successful in their own ways but arguably they are oil and water. Merging them might make sense to the financial analysts but it makes no sense to many observers. If they were to come together financially it would take a decade to fully integrate the two to gain the benefits that would be expected. It may not be possible.

One thing is for sure. The beneficiaries of the failed merger will be the lawyers who will take many millions of dollars from both company's shareholders to sue and defend the failure to buy or sell.

Internet Technology, Media, People May 4, 2008 06:34 PM

 

daily  Friday, March 14, 2008

South Africa 2008


GiraffesThe trip is over and things are back to normal, but South Africa has left a lasting impression on me. All the stories and pictures are in the index below. For anyone who wants to print the stories, they are all combined into a single pdf file. I hope readers find it interesting and that some are able to go there and see some of the great sights.



bullet Back From Africa
bullet Luggage Back Too
bullet Johannesburg
bullet Infrastructure
bullet MalaMala
bullet Victoria Falls
bullet Cape Town
bullet Giving Back
bullet Gallery of pictures from Africa
bullet South Africa 2008 (all stories in single pdf)

Related links
bullet patrickWeb Travel Photo Gallery

People, Travels March 14, 2008 09:44 AM

 

daily  Thursday, March 13, 2008

South Africa 2008 - Giving Back


Poverty housingThe trip to South Africa was very rewarding from business, educational, and recreational points of view. I feel extremely fortunate to have been able to make the trip. The hotels, wine farms, and bushveld animal sightings were stunning but so too was the poverty. It was very sad to see how so many people have been repressed for decades and are living in much less than decent housing.

Of all the people who are able to fly to South Africa on business or vacation trips, surely the least among them is far more fortunate than those in the depressed areas of South Africa. For those so inclined, are there ways to give back? I have been asking myself that question. Fortunately, there are many choices and I plan to act on some of them.

Among the time-tested organizations that have long-term experience working in Africa are the following...

Habitat for Humanity South Africa builds on the basic The Habitat Vision -- “A world in which every person has a decent place to live”. HFHSA has been actively building in South Africa since 1996 and to date over 2,000 houses have been constructed across Western Cape, Gauteng and KwaZulu-Natal.

Africare, founded in 1971 is a self-help program to assist Africans in the broad areas of food, water, the environment, health, private-sector development, governance, and emergency humanitarian aid.

The Africa Fund reaches out to local religious leaders, community and labor leaders, as well as state and municipal officials and their constituencies. The Africa Fund works to support human rights, democracy, and economic development on the continent.

The African Medical and Research Foundation, founded in 1952, is committed to empowering the disadvantaged people of Africa. The organization works in close partnership with local communities, government ministries of health, UN agencies, other NGOs to develop locally appropriate models for improving health, to contribute to capacity building at all levels, and to develop an enabling environment for health improvement.

The African Services Committee was founded in 1981 by a group of refugees and provides relief and assistance for diverse ethnic immigrant and refugee groups in need of food, shelter, clothing, medical care, legal services, housing, and employment.

Books for Africa, founded in 1988, Minnesota-based Books for America collects, sorts, ships, and distributes books to the children of Africa in partnership with Rotary Clubs, YMCAs, churches, schools, and various community groups.

The Global Alliance for Africa, is a Chicago-based group that works in concert with local and international partners to bring medical care to those regions of Africa most in need of help.

The South Africa Development Fund, was founded in 1985 by South African exiles living in the U.S. and it works in partnership with community-based organizations to provide financial and technical support to communities disadvantaged by decades of apartheid policies. 

All of these fine organizations accept online donations.

Related links
bullet Index of stories and pictures from South Africa 2008

People, Travels March 13, 2008 11:14 AM

 

daily  Saturday, March 8, 2008

South Africa 2008 - MalaMala


Rhinocerous

The most interesting part of MalaMala is seeing the animals but I was also interested in the aviation aspects of the trip. We headed to MalaMala from Johannesburg aboard a 29 passenger Jetstream 41 regional turboprop airliner which is made by British Aerospace. Their were two pilots, a flight attendant, and six passengers. I don't think South African Airways made much money on the flight. I was impressed with the Jetstream. It has two 1,650 horsepower Honeywell turboprop engines with McCauley five-bladed propellers. The pilots have a digital radio communications system and a fully digital automatic flight control system. The MalaMala Airport is a different story. The "airport" is actually a mile-long paved strip in the middle of the bushveld. There are no buildings and the emergency ground resources consist one fire truck sitting in the weeds. I don't believe there are any navigation aids on the ground. Nevertheless, I am quite confident that the daily flight into and out of MalaMala is as safe as any flights anywhere.

The MalaMala Game Reserve has been in existence since 1927 and claims to be the largest private "Big Five" (lion, leopard, buffalo, rhinoceros and elephant) game reserve in South Africa. MalaMala has 40,000 acres of land with a 12 mile unfenced border with the world-renowned Kruger National Park. There are several different "camps" where one could stay -- we were fortunate to be at Rattray's. Not only does MalaMala provide an exciting wildlife experience but it also is very focused on preserving and protecting the animals and the ecosystem. This became evident from the outset when Rob, our ranger, briefed us on the protocol to be followed while out in the bush. No getting out of or standing in the Land Rover, no waving of arms, and no making of noises to try to attract the animals attention.

Each day started at 5:30 AM with a wake-up call from Rob. After a cup of coffee we headed out in the Land Rover with our new friends, Gerhard and Hiltrud, from Germany. In total we made five trips into the bush. Rob and Culver, our tracker, had an uncanny sense of when various kinds of animals would be in certain places. The reserve has more than 1,000 miles of "roads" and frequently the Land Rover would suddenly pull off into the grass to see one of the big five or other animals. Rob would shut off the engine and we would just sit and watch. The rangers are in constant radio communication with one another to keep each other informed about the location of the game. The animals at MalaMala have grown up with engines as part of the ambient noise of the bush. They were not intimidated or seem to notice us whispering to each other as we were in awe of these great animals. We were typically twenty to fifty feet or so away and sometimes less than ten feet. (see photo gallery).

We got back to camp at 9am for breakfast. In the afternoon we would meet at 4 PM and head out until 7:30 PM and then meet for cocktails and dinner. All three meals each day were prepared by the on-site natively-dressed staff. Our ranger sat with us at each meal and the homemade food was extremely good. On the second night we dined outdoors in the boma by the crackling fire pit. After dinner it was time to return to our khaya (Zulu for ‘home’).

Although the facilities were more than expected, the real attraction was the animals. At departure we received a certificate validating that we had indeed seen the big five. We actually saw many more animals including jackal, hyena, baboons, water buffalo, cheetah, giraffe, zebra plus many different birds and interesting plants and trees. The lioness playing with her four cubs was a special treat. As usual, I have to apologize for my poor photographic skills but the photo gallery is worth more than whatever else I can say, except for one thing that I found truly amazing. A leopard had overtaken and killed an impala. An impala is a fast runner and weighs 150-200 pounds. They can jump a distance of thirty feet. Whatever it's abilities, it was not enough to get away from the leopard. It dragged the impala to the base of a tree and we sat thirty feet away in the Land Rover watching as it planned the next steps to protect the "kill" from being taken by other leopards or by hyenas. After devouring enough of the meat to lighten the weight a bit, the leopard picked up the impala by the neck with it's teeth and raced straight up a fifty foot tree like a rocket ship. I could barely believe it as I saw it. Leopards are said to be able to carry three times their weight up a tree. The leopard placed the impala between two limbs near the top of the tree with head and antlers and two legs hanging over one part and the other two legs hanging over the other. The leopard then parked itself spread-eagled over a lower part of the limb and rested. We went back that night and saw hyena (notice those nasty teeth) laying in the grass hoping the leopard would get sloppy and let the impala fall to the ground. We went back the next day and the leopard was still up in the tree. Too bad I did not have a night vision zoom lens. Hopefully this picture conveys the story.

Related links
bullet Index of stories and pictures from South Africa 2008

People, Travels March 8, 2008 02:30 PM

 

daily  Tuesday, March 4, 2008

South Africa 2008 - Johannesburg


South AfricaThe South African Airways flight to Dakar, Senegal on the northwest coast of Africa was approximately 4.000 miles and took about seven and a half hours. It was the half-way point on the journey to Johannesburg. From door to door it took just about 24 hours to get to the D'Oreale Grande at Emperors Palace at Kempton Park in the Gauteng Province of South Africa. South Africa borders the Atlantic and Indian oceans. Visiting this beautiful country is quite a geography lesson.

On the arrival night, it was a pleasure to meet Matimba Mbungela, a managing executive at Vodacom South Africa, in person after having exchanged email and phone calls during the prior week. Matimba introduced me to his colleague Chris Ross, the senior sales executive for Vodacom South Africa, who would be host of the conference taking place the next day. Vodacom is a Pan-African cellular communications company providing world class GSM services to more than 30 million customers in South Africa, Tanzania, the Democratic Republic of the Congo and Mozambique. More than 500 Vodacom business partners attended The Future of Technology conference to get an update on the various Vodacom offerings. My keynote at the end of the day offered a view of The Future of the Internet. That evening a delightful gala was held to recognize the sales achievements of the top Vodacom partners and dealers.

Like most conferences, there was an exhibition area where dozens of hardware, software, and services companies showed off their latest offerings. One of the most interesting one was the Firefly, from Grapevine Interactive. The Firefly is a parent-friendly mobile phone for young children. The tiny colorful phone has three prominent buttons on it. One to call Mom, one to call Dad, and one to place an emergency call. The phone can also store twenty parent-approved phone numbers.

Another conference took place later in the week in Midrand at Vodaworld, the company headquarters. The top 200 senior level executives of Vodacom came together as part of their professional development and to network with one another. The first part of the morning focused on The Future of the Internet and the second half we discussed innovation and how to nurture big ideas. The latter session was based on a class I led at MIT in September.

During the second half of the first week we stayed at the Intercontinental in Sandton, just a few blocks from Nelson Mandela Square. The giant statue of the former President of South Africa is impressive as is the life of the man who was first to be elected in a fully representative democratic election in the country. Mandela had led the anti-apartheid movement. We could see Robben Island, where Mandela spent 27 years in prison, from the waterfront the following week in Cape Town. We also visited his former home in Soweto. The respect for Nelson Mandela is universal regardless of ethnicity or political leaning. He will be 90 in July.

Nearby in Soweto is Orlando West stands the Hector Pieterson memorial square. Pieterson was killed at the age of twelve when police opened fire on protesting students in 1976. More than five-hundred were killed in the struggle. Soweto, which stands for townships southwest of Johannesburg, consists of dozens of townships and represents more than a third of the population of the city. The poverty is incredible. Some progress is being made but the results of decades of repression are obvious. The sights are breathtaking and not in a positive way. Hard to imagine that a government rationalized the extreme segmentation and discrimination. After a half day touring Soweto we had lunch in the Dube section of Soweto at Wandies Place. I could not identify most of the food in the buffet but it was very tasty.

Another half-day educational visit was to the Cradle of Humankind. It was well worth the one hour ride north of Johannesburg into the Gauteng province to see the Sterkfontein Caves where the 2.3-million year-old fossil Australopithecus africanus (nicknamed "Mrs. Ples"), an early hominid, was found in 1947. We literally had to crawl on hands and knees to get to the bottom of the enormous limestone cave hundreds of feet below ground. Although there was not much light, we could see huge stalactites and stalagmites and an underground lake that is fed from more than fifty miles away. Excavation at the site continues. In case you did not know it, we all came from Africa. The guide said "welcome back". If you are interested in finding the path taken by your ancestors to get from Africa to whatever part of the world you live in, take a look at the human genographic project.

Related links
bullet Index of stories and pictures from South Africa 2008

Conferences, Internet Technology, People, Travels March 4, 2008 03:17 PM

 

daily  Wednesday, February 13, 2008

Fellows


CactusIt has been a privilege over the years to have known a number of fellows of the IEEE and now I am honored to be joining their ranks. I first joined the IEEE in 1967 during my senior year at Lehigh University. With the support of a number of industry colleagues, the senior member status followed in 1994. I had no idea that fellow might be in the future.

As far as I know, nobody at Lehigh was thinking about the Internet while I was there, but Paul Baran had been thinking about the concept since 1959 when he began working for the RAND Corporation. The cold war was underway and Paul was focused on developing a communication network that could withstand a nuclear attack. The Internet and the World Wide Web followed as a natural evolution that has now reached it's infancy. I have played a very small role and the tribute should go to Paul Baran, Vint Cert, Tim Berners-Lee and their colleagues.


Knovel Director John Patrick Named IEEE Fellow

Board Member Recognized for Internet Leadership

New York, NY – February 5th, 2008 – Knovel (www.knovel.com) today announced that John R. Patrick, a member of Knovel’s board of directors, has been named an IEEE Fellow in recognition of his leadership in technical and policy development of the World Wide Web. IEEE Fellow is the highest grade of membership and is recognized by the technical community as a prestigious honor and an important career achievement.

Mr. Patrick was a founding member of the World Wide Web Consortium at MIT in 1994 and of the Global Internet Project in 1995. Mr. Patrick was also instrumental in the development of e-commerce at IBM in 1997 as vice president for Internet technology. He is a member of the Internet Society, the Association for Computing Machinery, and The International Honor Society Beta Gamma Sigma. His book, Net Attitude, was published in 2001 and helped guide corporate strategies to leverage the Internet.

Mr. Patrick is a member of the board of directors of Jupitermedia, Knovel, Danbury Hospital and Danbury Health Systems, as well as a member of the Lehigh University Engineering Advisory Board.

“It’s great to have the IEEE validate the reason we recruited John to our board,” said Chris Forbes, CEO of Knovel. “John is a visionary with deep understanding of the role the Internet can and should play in helping people tackle their work efficiently and effectively. His insights meshed perfectly with the deep domain expertise of our board members who were principal executives at Thompson and Oxford University Press.“

About IEEE

The IEEE (Institute of Electrical and Electronics Engineers) – the world's largest technical professional society – fosters technological innovation and excellence for the benefit of humanity. Through its more than 370,000 members in 160 countries, IEEE is a leading authority on a wide variety of areas ranging from aerospace systems, computers and telecommunications to biomedical engineering, electric power and consumer electronics. Dedicated to the advancement of technology, the IEEE publishes 30 percent of the world’s literature in the electrical and electronics engineering and computer science fields, and has developed more than 900 active industry standards. The organization also sponsors or co-sponsors nearly 400 international technical conferences each year.

About Knovel

Knovel (www.knovel.com) is an online resource used by applied scientists and practicing engineers around the world to quickly locate relevant and reliable technical information. Knovel’s thousands of customers include 75 of the Fortune 500 companies and 300 leading engineering and science universities worldwide.

Knovel has uniquely optimized content, search capabilities, and interactive tools for specific engineering disciplines. Knovel’s content includes material properties, process and design information, standard procedures, equations, and formulations. Close to 2,000 leading reference works and databases from over 40 international publishers and professional societies are integrated to provide a single source of answers to technical questions.

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Related links
bullet Other patrickWeb stories about engineering

Internet Technology, People February 13, 2008 03:31 PM

 

daily  Wednesday, December 26, 2007

Christmas 2007


Christmas TreeThere is much that could be said about the hundreds of miles of driving to see family and then a houseful of family and good times before during and after Christmas. I won't bore readers of the blog about that but there is one thing I would like to share about one special gift I received. It is called Open It!

Some will immediately be thinking of Open IT as in "Open Information Technology". For example, Open IT Works is based on a simple concept borrowed from Open Source, and is about sharing of IT solutions, best practices, projects, and product and vendor reviews. The Open It I received for Christmas has nothing to do with any of that. My Open It is to open things that come packaged in blisters, clamshells, boxes DVD cases, and numerous other things unopenables that are packaged with the vendor in mind -- and with no thought about how the consumer might open the package without injuring oneself. The Open It is made from hardened and plated precision alloy steel, has has honed, angled, and offset jaws, and an ergo-comfortable handle. It has a built in retractable utility knife and an interchangeable Phillips & slotted screwdriver. (You can click here to get a complete product data sheet). If you have ever suffered "wrap rage", suffer no more. It really works. The only catch is that the Open It comes in one of those packages that you need an Open It to open it! Hopefully, I will not become the technical support department for this product like I did for the PepperBall.

Holiday time also allowed me to finish a couple of books. Indian Summer was an excellent history of India, Pakistan, Kashmir, and Bangladesh. The Iranian Time Bomb
is a wake up call to what has been going on for thirty years. Good investigative reporting went into this. It was a special pleasure to finish Team of Rivals: The Political Genius of Abraham Lincoln by Doris Kearns Goodwin. Prepare yourself for 944 pages. I learned many things I did not know about the civil war and about Abraham Lincoln. He was quite the political strategist and a superb manager. A very long read but worth it. Several new books in the read queue for January. The quarterly update on favorites is here.

Favorites, Gadgets, People, Travels December 26, 2007 01:12 PM

 

daily  Sunday, November 25, 2007

One Laptop Per Child


Laptop XOThere will be millions of iPhones, Casio cameras, and other electronic gifts given this holiday season. If you want to give the gift of a lifetime and get satisfaction that you are helping improve the world, then consider buying a Laptop XO. For the price of an Amazon Kindle, you can be part of a really big idea. Originated at MIT, One Laptop Per Child, aims to put computers in the hands of millions of children in developing countries. "One learning child. One connected child. One laptop at a time".

The OLPC laptop has been in development for years but is now becoming a reality. Manufacturing has started and orders are being taken online between now and yearend. For $399, get a laptop for yourself -- or a lucky child you may know -- and one will also be given to a less fortunate child in Cambodia, Greece, Nigeria, Pakistan, Rwanda, Uruguay, or other participating countries. (The countries themselves are buying XO's -- Nigeria ordered one million of them). The two-for-one deal includes a full year of T-Mobile Hotspot WiFi service.

The XO has quite an impressive set of features and functions. The design optimizes power usage. The Internet connectivity is by WiFi but it also uses wireless mesh networking. This means that each XO acts as a wireless access point in a peer-to-peer fashion sharing connectivity with a nearby XO. The software is all open source and free including Linux, a web browser, word processor, email, audio and video player, and a very clever graphical user interface.

I hope large numbers of people, companies, and foundations participate in the limited time offer and that many millions of children will benefit. As an individual, the T-Mobile WiFi subscription for a year plus the $200 tax deduction for the donated laptop, it is hard to go wrong. Visit LaptopGiving.org during the holidays and you can make a difference.

Internet Technology, Media, Mobile, People, Personal Computing, Public Policy, WiFi November 25, 2007 10:56 AM

 

daily  Wednesday, November 14, 2007

the greaterIBM connection


CactusOne of the many innovations Sam Palmisano has spearheaded at IBM is the idea of reaching out to "alumni". The first initiative was a few years ago when he hosted a reception for a group of former executives of the company. A few were retired but most were in senior positions in other companies. That was just the beginning and now the idea of reaching out has been expanded -- big time. The number of past and present IBMers is probably close to a million people. Establishing communications with such a huge base can be nothing but a good thing for the company.

When I left engineering school and joined IBM in 1967, it was common to look for a job at a company and expect to stay there your entire career. Nobody thinks that way anymore. If you tell someone you were with a company for decades, they might ask "what's the matter, couldn't you find any other jobs?". Another change is that in the old days if someone left the company they were considered a traitor and barred from coming back. Today, there are many executives that left the company at some point, got some experience at one or more other companies, and then brought that experience back into IBM. Some have come and gone multiple times. The turnover has strengthened the company.

PeopleAnd now we have social networks. In the early stages there was a perception that social networking meant eleven year-old girls on MySpace. Now businesses are realizing that it is more likely forty or fifty year-old business people on Facebook and Xing and LinkedIn and Plaxo Pulse. The Internet has enabled everyone to be connected to everyone. Whether it is reading blogs, posting to wikis, updating status on Facebook, or making new connections through viral invitations, it is clear that a big company like IBM has a lot to gain by "connecting" past, present, and future IBMers to each other and with the company. IBM calls it "the greaterIBM connection". On Monday evening the company hosted a greaterIBM reception at the Metrazur at Grand Central Station in New York. More than four hundred attended. It was good to reconnect with some colleagues I had not seen for quite a few years.

Business ConferenceWill social networking payoff in business terms? Nobody knows for sure but in my opinion it is certain -- as soon as we see the New York Times run a front page story that social networking is a fad, in trouble or peaking out we will have confirmation that success is a sure thing. A short term inhibitor is that there are so many different social networks. As web standards evolve I am confident that we will have a world where people will create one profile and then be able to decide which part of their profile is accessible in which networks.

IBM sees the potential and is investing the time and resources to build a large and active network. The possibilities are endless -- collaboration on projects, networking to hire or get hired, crafting deals, referrals to and from IBM and its business partners. As a bonus, social networking is fun and good for morale. I look forward to continuing to be a part of the greaterIBM connection as it evolves. Upon e-tirement in 2001 after nearly four decades at IBM, I don't really feel like I left anyway! The stories that I have been writing since 1998 over at the patrickWeb blog fall into a number of categories. One section is devoted to "IBM Happenings". I am sure I will also be writing and linking at the greaterIBM connection along with others. Cross linking will increase the overall "connectedness". That's what the web is all about. I am really proud that IBM is taking networking and the blogosphere so seriously.

Related links
bullet the greaterIBM connection

bullet Greater IBM Wiki

IBM, Internet Technology, Media, People November 14, 2007 06:17 PM

 

daily  Friday, September 21, 2007

Students


StudentsIt was my great privilege yesterday to be a guest lecturer at MIT in Cambridge. My friend Irving Wladawsky-Berger met me at Kendall Square and we walked to Building 4 passing among throngs of students. You could feel the energy of young people in the air -- students who are bright, hard working, and on a mission to get a great education and make their mark in the world.

Irving is now Visiting Professor of Engineering Systems at MIT's graduate school and he is teaching a course called "Technology-based Business Transformation". (See Irving's blog -- it has some profound content -- worth reading). I talked about two topics: "Launching a Potentially Big Idea" and "The Future of the Internet". My slides are on the presentations page for anyone who may be interested.

The best part of being a guest lecturer is the interaction with students. The couple of dozen students in this class all have undergraduate degrees, mostly in engineering, and have been out in the real world with jobs for five years or so. They worked for Global Crossing, Sun Microsystems, IBM, Nokia, and other fine companies. They are eager to learn and ask great questions. The majority of the questions were about how to make companies change -- how do you get around the momentum of not changing? How do you convince the marketing department to buy into your innovation and help move it forward? How do you effectively communicate new ideas to the market? How do we get telecommunications companies to listen to the voice of the consumer that wants choice, not two year lock-in plans with proprietary implementations. How often to colleagues need to get together in person to effectively collaborate? Would IBM have adopted the sweeping strategic embrace of the Internet if it had not just had a near death financial experience in the early 1990's? Probably the hardest question was what company can a student work for after finishing grad school where the company will foster innovation and be receptive to big ideas that may change old models.

None of these questions have simple answers. Irving and I did our best to share our combined 80 years of experience business experience. I doubt if we had the precise answer to any of the questions but hopefully we planted seeds that will help the students keep asking questions and more importantly try things and be willing to fail at times. Both Irving and I encouraged them to use "trial by fire" as a way of innovating in the market. It took decades to do that before the Internet. Now it can be done in days.

Epilogue: Not only was this a rewarding day with students it was also a delightful excursion. The flights from Danbury to Hanscomb Field and return was beautiful with nearly unlimited vizibility. I also learned some new parts of the T (Red Line) that I had not been on before. Since I have a few more trips to Boston planned I ordered a Charlie Card online.

People September 21, 2007 05:16 PM

 

daily  Wednesday, September 19, 2007

Thinkers 50


VoteWho is the most influential living management thinker? That was the simple question that inspired the original Thinkers 50 in 2001. A lot of hard work and number-crunching later, the answer became the first global ranking of business gurus. So says Stuart Crainer. I first met Stuart ten years or so ago in Europe. He later interviewed me for a section of a book called "Business, The Universe & Everything". The subtitle of the book is "Conversations With The World's Greatest Management Thinkers". The interview was called "John Patrick: The Attitude Thing" and is in the chapter called "Selling the Future". Ok, guilty as charged.

Stuart has since worked with the European Foundation for Management Development (EFMD), to create a definitive bi-annual guide which lists "thinkers and ideas". I don't think of myself in the same league as many of the others in the list of nominees but if you are so inclined feel free to cast a vote.

People September 19, 2007 10:32 PM

 

daily  Wednesday, September 12, 2007

Searching


PeopleA friend of mine said that Google has increased everyone's IQ by 100. Web search -- whether it is Google, Yahoo!, Ask.com, or any of the many specialized search engines -- have certainly changed our lives. I am continuously surprised at what I can find but today I received an email out of the blue that really highlighted the impact of the Internet on searching for things. A realtor in Auburn, Alabama received a phone call about a home he has listed. The caller was named John Patrick but had a blocked number and left no information on how to contact him. The realtor did some web searching on my name and apparently found my web site and discovered I had gone to grad school at the University of South Florida. This past weekend Auburn played South Florida in a football game and he surmised that the call had come from me and would I be interested in talking about a home for sale in Auburn, Alabama. At first I thought it was spam that got through my filter but then realized it was actually legitimate albeit flawed research. It was unlikely leap of logic to make the connection but it shows the tremendous power of the Internet.

Many of us do not want to be found, analyzed, searched for, or advertised to. Many just want their privacy. I am quite confident that Internet technology will give us as much privacy as we want over time, but there are many who are not looking for privacy but rather are looking for connections. This is why there is such a huge rise in social networking sites such as Facebook, LinkedIn, Quechup, Multiply, MySpace, and countless others. The social networking sites are not just social and they are not just young people. In addition to facilitating the sharing of movies, music, meeting new people, and just hanging out and socializing, these people oriented sites are helping make connections. Finding jobs, finding prospective employees, making deals, starting collaborations are all possible and happening. The emerging challenge I see is that there are so many "social networks" that it can be all consuming to join them and participate in them. I have no doubt that someone will attempt to become the network of networks. In a sense that is how I see it going -- an intersection of network spaces. Facebook had a brilliant idea with their introduction of applications. These are applications developed by Facebook users themselves. As of this morning there are 3,959 applications ranging from dating to fashion to sports to calculating your carbon footprint. As the World Wide Web evolves into the semantic web it is likely that the various applications and information such as found at Facebook will become compatible and the network of networks will indeed be the new web. There is a lot to look forward to.

Internet Technology, People September 12, 2007 12:29 PM

 

daily  Thursday, June 14, 2007

Spam Arrest -- part 3


SpamI started using spamarrest eleven months ago and all of my email goes through and mail that is not spam goes from there to my inbox. As of today spamarrest processed 50,129 inbound emails for me and 10,711 of them made it to my inbox. Spam represented 78.63% of the mail addressed to me. In other words only one in five emails were legitimate. Hormel Foods Corporation loves Spam. They say their SPAM Luncheon Meat is "the one in good taste". For the rest of us spam is something quite different and anything but in good taste.

There have been quite a few stories about spam here on patrickWeb. Early in the debate -- years ago -- I took the position that the elimination of spam could be handled by technology and that laws would not work. Even though the spammers have gotten more creative and we are currently seeing a rise in spam, I continue to believe technology is the best answer.

Around August 1 last year I started using spamarrest. All email addressed to john@patrickweb.com gets automatically picked up from my patrickWeb mail server by spamarrest and the spamarrest server then determines whether or not the mail gets forwarded to my patrickWeb inbox. For everyone in my contact list (1,400+ people), their email comes through to my inbox with only a second or so delay. However, if an email arrives for me from someone not in my contact list, an automatic reply is sent to them that says something like "Your email to John is pending delivery. Please click here to validate that you are a real person". When you click, you are presented with a web page where a word appears in a graphic image. Something simple like "cat" or "water". After you type in the word that appears you become validated as a real person -- not a robot sending millions of spam emails -- and you are added to the "ok" list just like everyone in my address book. Likewise, anyone that I send an email to for the first time is automatically added to the ok list. For anyone in the ok list their emails are never challenged -- and I answer all my email.

I had resisted challenge/response approaches in the past, but unfortunately today's environment forced me to make a change. I am really pleased with the results. No more spam or junk folders with daily trash emptying duties. The 79% of uncertain mail goes into an "unverified" folder. I check this folder on occasion if there is an email I am expecting. Spamarrest is very easy to manage. You can add entire domains to your ok list. For example, any email from someone at ibm.com comes through unchallenged. I have added a dozen or so other domains to the ok list. Occasionally a spammer or recruiter will respond and verify their email address but I then click to add them to the "not ok" list. The bottom line is that I spend significantly less time managing email than I did before and I can spend more time communicating with colleagues, family and friends old and new.

The week before switching to spamarrest, I received an email from a person I don't know who had read something of interest in my blog and wanted to give me some feedback. This is really valuable to me. I asked her what she thought of the challenge/response approach I was moving to. She said "I think that's a very good idea. People who are worth talking to, either personal or professional, will understand". From my perspective, I am really enjoying a 100% spam free world and yet still able to meet new people and learn from them.

Internet Technology, People, Personal Computing, Public Policy June 14, 2007 10:26 AM

 

daily  Monday, April 9, 2007

Politics


Political campaign Politics is the process by which groups make decisions. A key part of the political system -- and one of the many great freedoms we have in America -- is the ability to vote. We often don't think about it, perhaps, and some people don't take the opportunity, but voting is very powerful because it can enable us to determine who our leaders will be and what policies will be followed. Some people thrive in the political environment, some complain about it, and a few throw their hat in the ring with a commitment to make government better. That is the case of James Marlow.

I met James more than a dozen years ago when he was at Lotus (subsequently with IBM). Some years later James, a native Georgian, invited me to come down to Atlanta and give a talk about the future of the Internet. At that point and for another six years James worked for Yahoo!. He has had a passion for politics for a couple of decades and when a U.S. Congressional opening occurred in Georgia's 10th District, James decided to make a run for it. There is going to be a special election in June. It will be a crowded field of potentially over a dozen candidates.  James says that his focus will be on "common sense solutions and bringing innovation to government". The specific areas he is going to hone in on are to improve education (the high school drop out rate is over 30%), healthcare (electronic medical records), and achieving energy independence.

I don't know anything about Georgia politics or about the opponents that James will face, but one thing I do know is that we need more people in government that have experience in the technology industry. The U.S. Senate includes 53 (53%) lawyers and the Congress overall includes 211 (39%). Many people feel that the American legal system is one of the nation's top domestic problems. If you feel that way then the fact that the lawyers in Congress have such influence over the political system may keep you up at night.

We need innovative yet simple policies to deal with the major problems in education, healthcare, energy, immigration, and defense. What are the odds of getting simple legislation from our Congress? Currently, congress is seeking advice from the biggest accounting firms to help them rewrite the income tax laws. What are the odds of the result being a simpler tax code? The laws adopted by Congress are highly complex, written by lawyers. Then lawyers represent plaintiffs to sue based on the laws. Then the defendants hire lawyers. When taxes are an issue, both plaintiff and defendant hire professional accountants. Then the accountants hire lawyers to make sure their advise isn't subject to drawing a suit, but advise often does draw a suit and then another set of plaintiffs and defendants hires another set of lawyers and we end up with layers of lawyers. All of them charging $200-$800 per hour.

The legal aspects of the political system are important. Solid principles have be at the cornerstone of the system and lawyers are needed to write, defend, and prosecute in the legal system. It is a matter of balance. Currently, one might argue that we are out of balance. The key problems of our country require innovative technology solutions. People die because of lack of modern technology in healthcare. We don't need complex layers of laws to solve this. We need visionary political leaders with technology backgrounds and experience at investing in and deploying advanced technology solutions. I hope when people go to the polls in June in Georgia's 10th district that they will look beyond political parties and examine the technology experience of the candidates.

Related links
bullet Other patrickWeb stories in the people category

People April 9, 2007 10:48 AM

 

daily  Wednesday, March 21, 2007

Turning Silver into Gold


Silver and GoldOne day back in the late 1990's, Mary Furlong paid a visit to IBM to give us an update on what she was doing at SeniorNet, which she had founded in 1986. SeniorNet 's mission was to provide older adults with education about and access to computer technologies to enhance their lives and enable them to share their knowledge and wisdom. IBM was one of the corporate sponsors of the effort, and my interest was to offer ideas on how the Internet could take a larger role in the mission.

Mary had other ideas beyond SeniorNet.org -- namely SeniorNet dot com, which would later become ThirdAge Media. Her idea was that in addition to the non-profit mission -- which continues today -- there was a for profit opportunity in serving the needs of midlife adults -- generally those in their 40s, 50s and 60s -- and those who want to build a genuine relationship with them. ThirdAge has a vision to rewrite the rules of getting older and "transform the voice of aging from one of limitation to one of possibility". ThirdAge refers to the concept of lifelong learning, self-development and fulfillment, and the period of life following young adulthood. Some would say ThirdAgers are those who have gone from being a child to having children to becoming a grandparent.

In 1999 I joined the advisory board and worked with Mary as ThirdAge went through tumultuous growth to later be followed by the gyrations of "the bubble". During this time Mary visited the White House and appeared on CBS, NBC's Today Show, PBS, and NPR to discuss trends in aging and technology. ThirdAge Media was acquired in 2000 by MyFamily.com. In 2001, private investors purchased the company, which was then renamed ThirdAge Inc.

Mary moved on to bigger and better things, continuing to capitalize on the huge market opportunity presented by ThirdAgers. She formed yet another company, Mary Furlong & Associates, to help socially and consumer-conscious companies do a better job of reaching the ThirdAgers with their products and services. In her spare time she is Executive Professor of Entrepreneurship and Women in Leadership at Santa Clara University. Mary's latest book is called Turning Silver into Gold -- How to Profit in the new Boomer Marketplace and I highly recommend reading it. If you think you know what a "boomer" is you may be surprised.

America's 78 million boomers earn more than $2 trillion and own more than 77% of the assets of the country. They spent $44 billion on clothing in 2004. Prescription drugs have grown from $40B in 1990 to $250B in 2005. Guess who buys the majority of them? The boomers represent the first generation to have more than 50% with some form of higher education. They spend more than $150 billion per year on travel. Mary's book expands on the many new market opportunities that are emerging because of boomers. From clothing styles to exercise to food to financial planning, Mary details the key market factors and how to appeal to the boomer buyer. Mary operates on the principle that by focusing on the for profit business opportunity it can enable a financial return which can in part go back to the non-profit sector to meet the needs of those who are less fortunate.

Related links
bullet Founders Hall blog

People March 21, 2007 07:15 PM

 

daily  Sunday, March 11, 2007

ThirdAgers


GrandparentsFor years I have been urging corporate executives to talk to "kids" so they could better understand the future. " Look over their shoulder", I have urged them. Ask them what they do on the Internet. Talk to them about their values. What do they think of intellectual property rights? What do they like most about the Internet? What do they like least? What sites are really with it? Which are brain-dead? What do they think the Internet will be like in five years? How do they expect they will use it after they get a job? If what they tell you makes sense, I have urged, then think about how you can incorporate some of their kind of thinking into your business or institutional planning. If what they say doesn't’t make sense or you don’t agree with what they say, talk to kids some more. If you don’t have any kids, borrow one! If you can’t find any kids to talk to then talk to some ThirdAgers.

If you can’t find any teenagers to validate your business plans for the web, look for some 60 year olds. When I visited the Heritage Village retirement community and went into their “web room” I saw a huge banner across one wall. It said “Keeping Pace in Cyberspace”. That is their motto. They are not intimidated in the slightest by technology. A petite elderly lady looked up from her keyboard to say hello. She was helping a friend learn how to send email to her grandchild. At their monthly meeting a seventy-year-old gentleman made an announcement that the “Hardware” special interest group (SIG) was going to start a new project whereby each participant would be building their own PC from scratch and he asked if anyone would be interested. Dozens of hands were in the air to join the group.

ThirdAgers are generally between the age of forty-five and sixty-four. The heart of the group is made up of those who Mary Furlong, founder of ThirdAge Media, described as being in their “transitional fifties”. Some are going through job changes or a divorce. Others have aging parents, health issues, or are experiencing the birth