Buying Something Can Be Really Difficult

I continue to believe that we are only “two percent” of the way into what the Internet has in store for us and each day I get another confirmation of this. Some of my colleagues from the industry remind me that the global Internet population is already up to seven percent and that more than fifty percent of the U.S. population is online. Yes, the number of users is growing rapidly and the technology is racing ahead. However, the major challenge remains fulfilling the promise of e-business — and in ways that can simplify our lives. If there is one thing that all of us need more of it is time to do the things we want to do. E-business has the potential to free up more time for us, but in my opinion the number of things that e-businesses are actually doing to simplify our lives is only two percent of what they could be doing. My latest examples stem from what should have been two very simple purchases. (read more)