Posted by John Patrick on Aug 23, 2001 in
Net Attitude The book was printed last week and should now be shipping to the various distributors and from there to the book retailers. Within three weeks I expect Net Attitude to be generally available. I have been thinking about how I can help the marketing efforts to maximize a successful book launch. The publisher is doing quite a bit to promote the book with the retailers and they are also arranging press interviews for me with radio stations, newspapers, and TV. A couple of early reviews are posted here on this site. Beyond those activities though, I think I can probably do a lot myself through email. My address book has over five thousand names of family, friends, colleagues, and acquaintenances. I don’t want to send anything that would be perceived as “spam” or in any way invade people’s inboxes so I am thinking a lot about how or even if to do this. Seems to me there must be a tactful way that I can inform people that they may appreciate. Any reactions or suggestions on this are more than welcome.
Posted by John Patrick on Jul 29, 2001 in
Net Attitude I always wondered how the endorsements (called blurbs) that appear on the back of the dust jacket of a book came about. Actually, I have written a dozen or so blurbs for other peoples books over the years but now with my first book of my own the reciprocal relationship needs to happen. I sent invitations to do an endorsement to people who I am privileged to have known for a long time and whose opinions would be respected. They all wrote their own words. I am highly appreciative of what they had to say.
“John Patrick is one of the Web’s most respected pioneers and thinkers. In Net Attitude he offers every business person a path to success on the Internet, and it all begins with attitude.”
–Lou Dobbs, Anchor and Editor, CNN’s Lou Dobbs MoneyLine
Net Attitude is a creative and useful mix about Internet technology, every day living, and a vision of the future. It covers the full spectrum of communications and information in a highly pragmatic and very readable way. The authors recurring theme that attitude is the ultimate differentiator between success and failure gives life to the technologies, ties them together, and makes the book a must read.
–James D. Robinson III, General Partner and co-Founder, RRE Ventures, Former Chairman and CEO, American Express Company
John Patrick remains enthusiastic about the Internet despite the recent burst of the dotcom bubble. This book is the antidote to any doubt about the potential of Internet. Read it and get the net attitude!
–Bob Metcalfe, Ethernet inventor
In Net Attitude John Patrick offers a sprightly tour of where we’ve been and where we could go. Old hands can read it for fun and to see what they want to debatenewcomers can rely on it as a tour guide to the Brave New World.
–Amy Wohl, Editor, Amy D. Wohl’s Opinions
“Intelligence is mostly point of view and the rest is attitude. John provides a charming and easy-to-read cultural primer and travel guide for citizens of the world of atoms who plan to visit or emigrate to the land of bits.”
–Nicholas Negroponte, Chairman and Co-founder of MIT Media Laboratory
Net Attitude is a must read for anyone who wants to understand the New Economy. John Patrick provides the recipe for how to be more effective in the new workplace. He shows you the language, the protocol, the tools, and the perspectives you need to get ahead in these changing economic times. His hands-on approach and global perspective will be an eye-opener to employees and managers alike!
–Mary Furlong, founder of ThirdAge.com and founder of SeniorNet.org
Posted by John Patrick on Jul 29, 2001 in
Net Attitude I started writing the book in the summer of 2000 and submitted the manuscript around the end of March 2001. Memorial Day weekend was spent going over the hardcopy manuscript that the publishers copy editor had marked up with grammatical fixes and suggested changes. Being an electrical engineer by original training I cant say that English has been one of my strengths but hopefully I have learned how to communicate effectively over the years. I really appreciated the copy editor enhancing the book by taking the time to catch every comma, semicolon, and misstated word. At this stage the book had been converted to some proprietary electronic format that I dont understand. The next version of the manuscript, which I received just before the fourth of July, had the pages marked up with the final page design including page numbers, titles, and shadowing of the Reflections. I read through the book as carefully as I could and caught a number of errors and minor things to clarify. As far as I know the book is totally out of my hands now. I believe the current schedule is for the book to be printed in late September and then begin to show up in retail channels in October.
Posted by John Patrick on Jul 29, 2001 in
Net Attitude This weblog is an extension of Net Attitude. My plan is to use it as a way to communicate about the book as it makes its way toward general availability. I will also be using the weblog as a way to reflect on things that changed between the time I finished writing the book and when readers started reading it. Once the book was out of my hands and into the publishers (the manuscript was submitted around the end of March 2001), I began to make notes about things I had written about in Net Attitude that happened sooner or later or differently than I thought they would. There were also new developments that I had not anticipated. I will try to capture many of these changes and post them in the weblog here at http://netattitude.org. I also hope that the weblog will help the book stay dynamic. There are various sidebars I call them Reflections — throughout the book. I am sure readers have reflections of their own and later on I plan to enable readers to share them or any comments with other readers of the book.
