I got a call from Claire Suddath at Bloomberg Businessweek a few weeks ago. She told me about their upcoming second annual “How To” special issue. We talked quite a bit about the history of email and various approaches to manage it. By necessity, the story had to be edited down quite a bit to fit the available space. (The nice thing about the Web is that space is unlimited. See my original story that caught Claire’s eye below). My little story is called “How to Empty Your Inbox” and it appears here. The “How To” special issue includes 55 stories from “CEOs, tech visionaries, U.S. senators, an NFL referee, an artist, and, for good measure, an 11-year-old and a 106-year-old”. The guest contributors shared a lot of interesting perspectives, and Businessweek did a nice job pulling it all together. The stories can be found here.
Since I wrote the story last December, I have become more and more dependent on Boomerang. Whenever I send anyone an email to which I hope for a reply, I click the check box to have Boomerang send the email back to me if I don’t get a reply to it in X hours or days or weeks, depending on the timeliness needed. Whenever I receive board materials to read, I boomerang them back to me the night before the meeting or the morning of a train or plane ride to the meeting. When an email arrives that I really want to read but don’t have time to at the moment, I boomerang it back to me when I think I will have time. I have numerous periodic emails that I send to myself but where I click the “Send Later” button and have Boomerang send it to me on a specific date or once a month, quarterly, or annually. Boomerang is more than an email manager — it helps you manage your tasks and workflow.
Original story about Boomerang as published on patrickWeb on December 3, 2011
I wish I had a dollar for every task management application I have used over the last few decades. There are many good ones, but the task manager that consistently works for me–and that I always end up relying on the most–is email. It is not true for everyone, but for me, an email in the inbox is a call to action. If there are more than a handfull of emails in my inbox, I do not feel I am in control of my life. When I have answered an email or taken some action based on that email and I then delete the email, I feel I have accomplished something. When the inbox is empty I feel very good — I have things under control. The problem is that on many days, getting to an empty state for the inbox is just not in the cards. Enter Boomerang!
Boomerang for Gmail is a browser plugin (for Firefox or Chrome) that I have found to be a great productivity tool. It is not a task manager, per se, but it greatly enhances my ability to get to the empty inbox state. If I receive an email invitation to attend an event and the RSVP date is two weeks from now and I don’t have time at the moment to consider it — Boomerang! I click the boomerang button and select “return to my inbox in 4 days”. You can click on choices such as in an hour, four hours, tomorrow morning, tomorrow afternoon, in a week, in a month, or at 3PM on March 14, 2013. A couple of clicks and the email is out of your inbox — but it will be back at a time when you are ready to deal with it. You can also send yourself an email and click the boomerang button to have it sent to you every Saturrning as a reminder to put out the trash. I have one email that comes to my inbox on the first of every month to remind me to update a Google Doc that I maintain as a log with my business use car mileage. Another one on the 15th of the month reminds me to update my steps database from my pedometer. If I am really busy when one of those mails arrives, no problem, just click the boomerang button and have it come back to you in a day or two or next week.
Boomerang also helps with workflow. For example, I may read the news on the iPad with Pulp and see a story that I think would be of interest to others. I hit the share button in Pulp and it sends me an email with the story link. I see the email later but I am not ready to write a story just yet — Boomerang! A couple of clicks and the email comes back to me Saturday morning. Another very powerful feature helps with follow-up. You can send someone an email requesting something and select a boomerang option to have the email return to you in four days if there has not been a reply to your email. A few clicks and you get a follow-up system. Boomerange also works with the iPad and iPhone. Maybe something better will come along, but for now, Boomerang for Gmail is helping me organize things the way I want and allowing me to stay on top of things and keep a feeling of being in control. If you overuse it and everything gets boomeranged and nothing ever gets done, well then you have other problems that technology can’t solve!
Tags: bloomberg, boomerang, businessweek, e-mail, email, inbox, john patrick, productivity, task, task manager
Harry McCracken’s story (see 25 Years of IBM’s OS/2: The Strange Days and Surprising Afterlife of a Legendary Operating System) about OS/2 brought back a lot of memories. Seeing my picture in PC World magazine made me feel old — who is that young man? Bill Gates and I were both wearing purple shirts, but that was the only thing we had in common. OS/2 was a great product, but it failed in the end for many reasons that Harry described. From my perspective, the main thing that could have upped the odds for OS/2 would have been if we had tightly integrated the IBM hardware, software, and services that IBM had at the time. Unfortunately, there was a feeling of independence in the various divisions of the company; the PC Company, the Personal Sofware Products Division of which I was the vice president for marketing, the IBM Global Network, the amazing National Service Division of which I earlier was vice president for service business, the various industry vertical and marketing organizations of IBM, and the financial resources to put it all together.
But, we did not put it all together. The Apple iPad and Mac are successful because Apple put it all together so that “it just works”. IBM had a similar potential with OS/2. Three researchers developed a Web browser called the Web Explorer. It was the best Web browser at the time. The ThinkPad had just been introduced a year earlier. IBM was the only vendor that could offer a PC with an operating system, a suite of Internet tools for surfing, email, and news reading, plus the IBM Global Network — all bundled on a ThinkPad. That was 1994 and IBM had it all and no other vendor was even close. Unfortunately, IBM, at the time, wanted each division to stand on its own. The PC division believed they could sell more PCs if they put Windows on them instead of OS/2. The OS/2 team wanted to make their software work with all the industry software, but the Lotus division wanted just their products on the PC. The industry vertical groups wanted to sell whatever kind of PC the customer wanted, IBM or others. The service division wanted to service any brand and give-up the exclusivity of great IBM service. While Apple had one brand, IBM had multiple brands, each with its own advertising agency, that did not leverage the strength of one of the greatest brands of all times — IBM. When Lou Gerstner took control, the company came back together again, but unfortunately, it was too late for OS/2. If you like technology history, read Harry’s story. He did a great job in pulling it together. In my basement, I have a collection of OS/2 hats on the wall. My grandchildren ask me, “Pop-pop, what is OS/2?”
Tags: IBM, IBM Global Network, IGN, internet, john patrick, os/2, ThinkPad, Web Explorer
The weather was so nice, it was difficult to leave and come home. I feel very fortunate to have been able to spend a bit more time in Florida this winter. Thanks to FaceTime, Skype, Polycom, iMessage, email, and the web, it was easy to participate in board meetings remotely. I was even able to chair a hospital quality committee meeting remotely, thanks to the high quality PolyCom video-conferencing system they have. My current doctoral course is in health care economics. One of the team assignments required a teleconference. There were four of us in diverse locations; Ottawa, Baltimore, Florida, and Jordan. If two of the students were in Canada and the Middle East, it didn’t matter that I was in Florida instead of home in Connecticut. We were all just a few hundred milliseconds apart.
Before leaving Florida, I decided to try out the new iPhoto app on the iPad3. It goes beyond the photos app that comes with the iPad. In addition to taking advantage of the greatly enhanced retina screen, the iPhoto app has a new feature called Journals. In addition to viewing your albums, events, faces, and places, you can create journals. A journal is a web page that can include pictures from your albums plus special add-ins from the app including a calendar icon representing the date you took the pictures, a map showing where you took them, and a weather icon showing what the weather was like when you took the picture or alternatively what the weather there is now. You can also add quotations and text boxes. See March in Florida for a page I created as a first try. The pictures can be edited, touched up, brightened, manipulated with effects, air-brushed, and arranged in a collage — all with your fingers. You then save the journal to a glass shelf and it is uploaded to iCloud where you can share it with friends, family, or the public. A home page shows all your shelves with the journals lined up on them in date sequence. In effect, journals gives you the ability to create a web site at iCloud with no traditional design tools. Just your iPad and your fingers. This is classic Apple making things easy — it just works. But, it is not perfect.
iCloud can be slow in accepting your upload. The shelves on the iPad include a favorites shelf but that shelf does not appear on the homepage at iCloud. The six journals I created are not in date sequence as they are supposed to be. The iPhoto app does not sync with your iPhoto app on the Mac or your photos on a PC. The iPhoto pictures sync to the photos app on the iPad, not the new iPhoto app on the iPad. Syncing is one-way. If you delete or edit a picture or add a new one in one of your iPhoto albums on the iPad, it does not sync to iPhoto on the Mac or on your PC. There are a few things that need polish but you can see the vision coming through. Take a picture with your iPhone or iPad and the picture automatically goes to your photostream at iCloud. iCloud then pushes the picture down to all your other devices. You can then create journals and share them via iCloud. Facebook, Google, flickr, and others have nice ways to store and share photos, but journals are now offering an alternative that includes content creation for anyone with some imagination and an iPad. Take a look at patrickweb.com/iphotojournals and let me know what you think. As usual, I confess to not being a good photographer nor artistically creative.
Tags: albums, apple, events, ipad, iphotos, journals, mac, photos, pictures
Posted by John Patrick on Mar 21, 2012 in
Blogging,
Conferences,
Healthcare,
Internet Technology,
Media,
People,
Personal Computing,
Social media,
Technology,
WiFi The following story was published in the April 2012 issue of Sun and Surf Magazine
The Future of the Internet
By John R. Patrick
The future of the Internet in our lives is very positive but we are only about 10% of the way there. Of all the things that could be done online that would save us time and simplify our lives, only 10% of them are there. Travel and banking web sites are getting better, but we are still at the early stages of what is possible. Consider retail e-commerce. Although there has been continuous and steady growth of retail e-commerce, it still represents just 5% of total retail sales. Why isn’t it 25% or more? Much is written about that here at patrickWeb but the short version is that there are still a lot of lame web sites. “Click here for the location of our nearest dealer where you can visit” or “call to get a price on the product you just found” or “Click here to download this form, fill it out, and fax it to us”. It is no wonder that Amazon captured 28% of all online sales in the fourth quarter of 2011. One company out of 4 million retailers got more than a quarter of all the sales. Have you ever heard a friend complain about poor customer service at Amazon? They walk in the customer’s shoes and deliver a terrific experience. Most of the rest of the e-businesses in the world have a long way to go. And in the physical world, there are the ubiquitous clipboards at doctor offices where we take a pen and provide a lot of information that they already have.
The changes in Internet technology have been continuous for decades and there is no end in sight. For the past fifteen years, I have been writing about the evolution of the Internet by describing developments in seven key areas: Fast, Always On, Everywhere, Natural, Intelligent, Easy, and Trusted. In the following paragraphs, I will hit the highlights of some of the more important trends and developments.
Fast
Broadband in the U.S. is not a pretty story compared to other parts of the world. We are second after China in the number of broadband users, but 28th in the world in the number of broadband users as a percentage of our population. The problem is that there are too many lobbyists, and the FCC is a political organization. The new FCC head is a very smart guy with technology and business experience. He totally gets it. The only problem is that AT&T, Comcast, and Verizon have more lawyers than the FCC does. Meanwhile France is offering 100 megabit access for $90 per month and rolling out WiFi throughout the country. Thanks to the telco lobby, many states have banned the offering of WiFi by municipal entities. Every citizen in Greenland has Internet access. We have 31,000 post offices.
Always On
WiFi is part of the fabric of the world. The big shift is the streaming of data — not just tweets, but data from *things* — bridges, toll booths, traffic lights, buildings, cars, iPhones, Androids, handheld GPS devices, weather instruments, and health monitoring devices attached to people. The growth in creation of data is staggering. Of all the data in the world, 90% of it was created in the last two years. YouTube receives 60 hours of new video every hour – an hour every minute. Wikipedia has 4 million articles and 8,000 editors. Hospital physicians will soon be adjusting the drip rate on infusion pumps in the hospital from their office based on real-time data from the patient. WiFi-enabled infusion pumps will enable hospital administrators to know where the pumps are (they never have enough of them) and which ones need maintenance.
Everywhere
There are one billion computers (including tablets), one billion cars, 1.5 billion televisions, and 2 billion Internet users. Small numbers compared to cell phones — 5.2 billion paid subscribers. The Internet used to be where your PC is, but now the Internet is where you are. Most of the cell phones are dumb but soon most of them will be smart and they will all have Internet access. The mobile web is unfolding and is taking part in creating data by streaming data to the Cloud and then consuming data by streaming it from the Cloud. When you take a picture on your iPhone, it goes into the photostream and from there to iCloud and from there to all of your other devices and, if you choose, to the devices of your friends and family.
Natural
Social networking has become fundamental to all aspects of our economy and society. Integration of social networking with a full range of web applications will evolve to become the primary means of finding jobs, finding employees, finding business partners, and collaborating on projects. The emerging issue is that many people, especially young ones, are a bit liberal with sharing their every movement — what they are eating, listening to, where they are headed, their current latitude and longitude, and where they slept last night. They are not thinking that some day they may run for office or interview for a job. A new protocol will emerge to enable people to “erase” things they placed on the Internet. The Europeans may legislate it. OpenSocial is an important new standard that will enable social media apps that work across all of the social media sites.
Intelligent
The Semantic Web is the next big turn of the crank for the evolution of the World Wide Web. Most web pages have links but do not have context. The words on the web page do not necessarily mean anything — but they could. For example, if a web page said “Join us for a concert by The Eagles at Kimmel Center in Philadelphia next Tuesday” that set of words could have a lot of context. Clicking on it could add the concert to your calendar, knowing what “next Tuesday” means. It would also know exactly where the Kimmel Center is and provide a map. The Eagles is a performing group that performs a particular genre and your music player would receive a list of suggestions of music they have recorded or links to live concerts under way at the moment and make recommendations about their music to your friends. This is the tip of the iceberg. The semantic web will lead us to a point where most of the interactions of web pages will be between computers, not between computers and people. The biggest growth of intelligence is occurring in the field of analytics. Exabytes of data are being stored. A byte is 8 bits (a bit is a zero or a 1) and represents one character. An exabyte is a 1 followed by 18 zeroes! Business Intelligence and analytics are poised to enable new insight into the mounds of data – “Big Data” — that are being accumulated. Analytics will enable businesses to make sense of the explosion of data, develop digital models of their business, and continuously adapt it to what is going on. IBM’s Watson successfully challenged humans on the Jeopardy Show, but what is more interesting is the ability for a primary care physician to call and get a recommendation based on patient symptoms and measurements they describe to Watson. Within a couple of seconds Watson technology will be able to review all available medical information in the world and make a useful suggestion.
Easy
Technology is not the easiest thing at times. There are many dimensions to “easy” but one good example is the Nintendo Wii. At a local senior center, members find the Wii to be their exercise coach. It is not just for kids! The iPhone and iPad have shown how easy it can be to get applications on a handheld computer. Amazon has done the same with the Kindle. Most companies still don’t get the idea that the Internet is about power to the people. If you can’t make it simple, people won’t buy it. Cloud computing has become the mainstay for me and for millions. The ease, convenience, and reliability of the Cloud is compelling. Add Dropbox to your laptop and your iPad and your iPhone and you have a completely replicated set of data – all of your data at your disposal wherever you are and with whatever device you may be using. How about the future of TV? Three of the most common remotes — BlueRay, Cable box, and TV — include 151 buttons. Even a savvy child could not possibly master this impossible user interface. Boxee TV has produced a good model of the future of TV – think of it like TV Guide on the web — but I suspect that an upcoming Apple TV will be what finally provides the needed regime change.
Trusted
This is the big one. Can we trust the Internet? Security technology is available to achieve much higher levels of security than is presently deployed both at enterprise and consumer levels. It is a constant battle and requires significant budgets and a lot of talented people to maintain the needed security. The equally important issue is privacy. The good news is that there are some good technology solutions available to help us control access to our Internet habits. The bad news is that politicians have gotten interested in the subject. Banks have our personal information and they are using it. Healthcare insurers have more information about our health than our doctors do. Nevertheless, there is much to be optimistic about when it comes to electronic medical records. Perhaps 25% of doctors and hospitals use them but they are not easily interchangeable and accessible. This will change over the next few years as the government adds dollar incentives to make it happen. The result will be better quality of care, better outcomes, and fewer errors. And, fewer clipboards.
In January, I gave a talk about the Future of the Internet and Healthcare at the SIIA Conference in New York. The slides and a video of the presentation can be found here.
About the author
John R. Patrick (john@patrickweb.com) is president of Attitude LLC and former vice president of Internet technology at IBM. Mr. Patrick was a founding member of the World Wide Web Consortium at MIT in 1994 and of the Global Internet Project. He is a fellow of the Institute of Electrical and Electronic Engineers and a member of the American College of Healthcare Executives. He is a director of Knovel Corporation, WebMediaBrands, Inc., and Western Connecticut Health Network. He is the author of Net Attitude: What It Is, How to Get It, and Why Your Company Can’t Survive Without It (Perseus, 2001).
About SUN and SURF
SUN and SURF Magazine is published quarterly and mailed to all property owners in Hammock Dunes in Palm Coast, Florida. The magazine currently has a circulation of approximately 1,000.
Tags: analytics, big data, cardionet, corventis, IBM, internet, Internet Technology, ipad, patientslikeme, social media, telemonitoring
Posted by John Patrick on Mar 7, 2012 in
Gadgets,
ipad,
iPhone,
Media,
Personal Computing,
Technology 
Today was the day so many of us knew would bring forth the next iPad from Apple. In some respects, it is just another iPad, but I am quite impressed with the technical specifications that have been announced. I can’t wait to get my hands on it! This may be the turning point for many new users of the iPad who previously were content with their desktop or laptop computer. I am a firm believer in the “post PC” era as described by Tim Cook in today’s brilliant keynote (watch the video here).
What to do with my current iPad? That answer is the same as what I had done with the iPad 1, iPhone, iPhone 3G, and iPhone 4. Gazelle.com has a very nice model for how to manage the transition of technology. They provide a guaranteed price and offer a very simple process to ship a product to them and receive a market-based payment for it. I especially like the feature that gives you get an extra 5% if you accept the payment in the form of a credit at Amazon.com. I will be receiving $304.50 for the iPad. It may be possible to do better on eBay but the convenience of Gazelle wins the day.
The price of the current iPad may drop fairly quickly as people get attracted to purchasing the newer technology. When will the rapid introduction of new products obsoleting predecessor products that still seem like new? The answer is not any time soon. The pace of technology is rapid and increasing. Consumers are the beneficiary and of course, it has made Apple the most valued company in the world.
The big picture is the transition to tablets. Today I read that a hospital in Canada has purchased 4,000 iPads for their physicians. There are so many applications where you have to “go to” your PC or laptop. With a mobile device such as the iPad or iPhone or any other of the rash of wannabes in the market, the Internet and the applications are where you are, not where your PC is. The updating of records of a patient in a hospital used to be by a chart on a clipboard filled out by the nurse. Much of that has moved to the PC or the laptop on a cart in the hall, or in some cases down the hall, not very close to the patient. The iPad can be with the nurse or physician and not only provide a way to enter the data, but also a way to show an x-ray with amazing clarity to the patient or a 3D model of their muscle and bone system enabling the physician to explain exactly what may be wrong and what will be done to correct it. The resolution of the new iPad is quite amazing and exceeds the ability of the human eye to discern pixels. The iPad displays 3.1 million of them — more than your HD TV. I can not imagine being a physician and not having one of the new iPads.
The laptop and desktop will not disappear because they are still quite useful for those who create information as opposed to those who consume information. Consuming information from a mobile device has changed the world and how we interact with information already — and we are still at the beginning. But someone has to create this content and most of that creation will be done on laptops and desktops as long as typing is involved. How long will that be the case? Talking to Siri on your iPhone is the beginning. Typing may become a thing of the past, but of course art work still requires paint and brushes — or does it? The WSJ reviewed a wide range of new styluses available for use with the iPad (Sketching Out a Future for the Stylus). The world is becoming digital at an increasing pace.
Tags: art, digital, Healthcare, ipad, iPhone, media, nurse, paint, paint brush, physician, radiology, siri, stylus
Posted by John Patrick on Jan 13, 2012 in
IBM,
Personal Computing,
Technology 
IBM has just made a huge advance in atomic-scale magnetic memory. The MacBook I am typing this story on stores one bit of data in about 1 million atoms. With IBM’s new atomic-scale magnetic memory, 12 is the new million. The nanotechnology breakthrough will lead to storage that is 100 times more dense than today’s hard disk drives. IBM said that an entire music and movie collection could fit on a charm-sized pendant you wear around your neck. Hard drives have continually improved in storage and cost, but the current technology is running into physical limitations. Scientists at IBM Research have been working at the atomic scale for decades, but only recently has it advanced to the point that it looks like their work will produce the ultimate memory chips of the future. Operating at incredibly cold temperatures, the IBM researchers have been able to manipulate 12 atoms into what they describe as a stable magnetic storage unit. Once a manufacturing technique is devised, putting many millions of atoms together will result in a highly energy-efficient, no-moving-parts, storage system capable of changing the way we think of information. For many people, today’s storage capacity is more than adequate, but the deluge of data from video, GPS locations, sensors, and social media interactions will demand significantly more storage capacity in the near future. IBM says that everyday we create 2.5 quintillion bytes of data. The rate of increasing data creation is so fast that 90% of the data in the world today has been created in the last two years alone.
Smaller Magnetic Materials Push Boundaries of Nanotechnology – from the New York Times
YouTube video of IBM physicist explaining the new breakthrough
Tags: antiferromagnetic, atom, IBM, nano, nanotechnology, research
I wish I had a dollar for every task management application I have used over the last few decades. There are many good ones, but the task manager that consistently works for me–and that I always end up relying on the most–is email. It is not true for everyone, but for me, an email in the inbox is a call to action. If there are more than a handfull of emails in my inbox, I do not feel I am in control of my life. When I have answered an email or taken some action based on that email and I then delete the email, I feel I have accomplished something. When the inbox is empty I feel very good — I have things under control. The problem is that on many days, getting to an empty state for the inbox is just not in the cards. Enter Boomerang!
Boomerang for Gmail is a browser plugin (for Firefox or Chrome) that I have found to be a great productivity tool. It is not a task manager, per se, but it greatly enhances my ability to get to the empty inbox state. If I receive an email invitation to attend an event and the RSVP date is two weeks from now and I don’t have time at the moment to consider it — Boomerang! I click the boomerang button and select “return to my inbox in 4 days”. You can click on choices such as in an hour, four hours, tomorrow morning, tomorrow afternoon, in a week, in a month, or at 3PM on March 14, 2013. A couple of clicks and the email is out of your inbox — but it will be back at a time when you are ready to deal with it. You can also send yourself an email and click the boomerang button to have it sent to you every Saturrning as a reminder to put out the trash. I have one email that comes to my inbox on the first of every month to remind me to update a Google Doc that I maintain as a log with my business use car mileage. Another one on the 15th of the month reminds me to update my steps database from my pedometer. If I am really busy when one of those mails arrives, no problem, just click the boomerang button and have it come back to you in a day or two or next week.
Boomerang also helps with workflow. For example, I may read the news on the iPad with Pulp and see a story that I think would be of interest to others. I hit the share button in Pulp and it sends me an email with the story link. I see the email later but I am not ready to write a story just yet — Boomerang! A couple of clicks and the email comes back to me Saturday morning. Another very powerful feature helps with follow-up. You can send someone an email requesting something and select a boomerang option to have the email return to you in four days if there has not been a reply to your email. A few clicks and you get a follow-up system. Boomerange also works with the iPad and iPhone. Maybe something better will come along, but for now, Boomerang for Gmail is helping me organize things the way I want and allowing me to stay on top of things and keep a feeling of being in control. If you overuse it and everything gets boomeranged and nothing ever gets done, well then you have other problems that technology can’t solve!
Tags: boomerang, e-mail, email, productivity, task, task manager
Posted by John Patrick on Oct 7, 2011 in
People,
Personal Computing,
Reflection The outpouring of stories about Steve Jobs has been impressive and certainly justified in tribute to an incredible person such as Steve Jobs. I am very saddened by the loss of such a vibrant and creative human being. I don’t think about the price of the Apple shares I own, but I can’t help but think about the human and medical aspects of his passing. I don’t know much about his wife and children, but I feel for them — it must have been painful for many months and perhaps years knowing that their husband and father was likely going to die. Miracles happen every day in healthcare, but in spite of a patient who no doubt knew more about his condition than many doctors might know, no cure was possible. If you have not read The Emperor of All Maladies by Siddhartha Mukherjee, I highly recommend it. The novel-like non-fiction book tells the story of cancer from thousands of years ago through the many episodes of research. In 2010, more than 500,000 Americans died of cancer, more than 1,500 people a day. Cancer is the second most common cause of death in the US, exceeded only by heart disease. In spite of these large numbers, to die from pancreatic cancer at the age of 56 is rare. And Steve Jobs was rare. Some say there will not be another hero such as him for a very long time, if ever. I never met Steve Jobs, but I did talk with him by telephone back in the early 1990′s. My assistant said that Mr. Jobs was on the phone and wanted to talk to me. He was CEO of NeXT, Inc. at the time. I was vice president of marketing for IBM’s personal software products. Our product was an operating system for PCs called OS/2. NeXT had an operating systems for PCs. It was not well known, but Tim Berners-Lee was using NeXT when he invented the World Wide Web in 1989-1990. Steve wanted to talk about possible collaboration. What amazed me was that the CEO of a company seemed to knew every detail about NeXT, how it worked, how it was built, what it could do. Attention to detail and unmerciful demands for flawless execution seem to be what brought the company from near failure to the most valuable company in the world. I read in one article that Steve had coached his team on how to handle the launch of the iPhone 4S on Wednesday. It would not surprise me if that is what kept him going near the end, and then when the launch was over and successful, he passed away. It would not surprise me to see a philanthropic move emerge that will be as beautiful as his products. I am currently reading the biography of Einstein by Walter Isaacson. In two weeks the Isaacson biography of Steve Jobs will offer great insight about the legend.
Tags: apple, einstein, iPhone, isaacson, jobs, steve jobs
Happy Birthday to all as we celebrate the birthday of our Nation. I am not sure who said it, but it is a great quotation, “The greatest lesson we can learn from the past. . . is that freedom is at the core of every successful nation in the world.” Freedom of speech is a key element from among the many freedoms that millions of people–unfortunately, not all people–enjoy. The Internet has added multiple channels of communication since the early days of Simple Mail Transfer Protocol (SMTP), the Internet standard for electronic mail (e-mail). The first synchronous communication channel was Internet Relay Chat (IRC), and it was followed by instant messaging, various Web chat services, and Short Message Service (SMS), the text communication service component of mobile communication systems (cell phones). Enter social networks, or social media, and we have a whole new layer of channels. I think of this evolution as starting with the basic communications layer, the Internet. On top of the Internet we have a great application called the World Wide Web, and it gives us multi-media content sharing, e-commerce, e-learning, e-health, and many other applications. I think of social networking as a layer on top of the Web that gives us a way to blog, collaborate, share, hangout, chit, chat, chit chat, tweet, hire, be hired, network, find investors, make deals, find a date, get married, and much more.
Will Facebook dominate the new world of social media? Who knows? Perhaps. Perhaps not. At one point it looked like Myspace would dominate. It was the most popular social networking site in the United States in June 2006, but two years later it was overtaken by Facebook. Then the company was purchased by News Corporation for $580 million, and then on June 29, 2011, Myspace was sold to Specific Media for $35 million. The unstoppable got stopped. It could happen to Facebook too. The Internet has proven many times that no one company is too big to fail. Enter the Google Plus Project. I explained it this morning around the holiday breakfast table at the Lake. Some family members are tech savvy, some not. They all were shaking their heads in the affirmative as soon as I described Google Plus Circles. You can have a family circle, a boating circle, a friends circle, an acquaintance circle, a new mothers circle, a hospital board circle, etc. When you post something to the family circle, you know exactly who is going to be able to read it. This is the issue with Facebook–when you post something, you are likely not sure who is going to be able to read it. There are privacy controls but nobody seems to quite understand them. Let me cite LinkedIn to make the point. I have 304 “Connections” at LinkedIn. These are people I actually know. The 304 connections link me to 7,487,410 other people, not counting the 76,856 new people that were added to my network since June 27. If you are looking for a job, having friends of your friends’ friends know about you may be a good thing. When you are writing a personal reflection about something to share with your friends, do you really want the network effect? Perhaps not. With Google Plus, when you post something to your friends circle, you know exactly who is going to be able to read what you had to say. The war over social network market share is underway. Based on what I see so far, I would not rule out Google. If key influencers begin to shift allegiance, the momentum for Facebook could change very quickly.
The bottom line is that we should be thankful that we can communicate or not whenever we want. It is one of our greatest freedoms. Let us be mindful of the many millions of people who have no freedom to communicate. Stay tuned and have a nice 4th.
Epilogue: This story appears in the blog, Twitter, Facebook, and Google Plus.
Tags: facebook, google, google plus, myspace, news corp, news corporation, social, social media, social networking, specific media, twitter
The annual Apple worldwide developer conference opening keynote drew a crowd of 5,200. It would have been much larger if the auditorium had the capacity. The extraordinary video is a “must see” if you are interested in either the Apple products or the marketing that surrounds them. The two-hour video is an exemplary model for how to communicate. Tell them what you are going to tell them. Tell them. Tell them what you told them. Not a new idea, but executed by the Apple executive team with incredible precision, enthusiasm, and clarity. They also added an important element to the classic three-element communications model. Demo it to them. You get the feeling that the executive team knows exactly what they are talking about and are passionate about it.
Next month we get to see Lion and I for one can’t wait. It sounds like Apple is really listening to what customers want. For the iOS 5 update, we will have to wait until “the Fall”, but it also has a large number of exciting features. The big one is integration with iCloud. The immediate question many people have is what does iCloud mean for Dropbox? There are many unanswered questions. Google, Apple, and Amazon are at war to win our hearts, minds, and bits for their clouds. Some will say that iCloud is a makeover of MobileMe but I believe it is much more than that. iCloud will be continuously streaming billions of bits to all of our Apple devices — songs, photos, emails, web page and reading material bookmarks, calendar updates and reminders, contact information, tweets, and much more. While Google, Apple, and Amazon will strive to get our more and more of our loyalty, there are many parts of our digital lives that they don’t touch.
Every Saturday morning, I update my Quicken data on the MacBook at the kitchen counter. After I close Quicken, the file is immediately updated at dropbox.com. A bit later, I head into my office and access Quicken on the iMac. All the data is there, updated and ready to use. The same file is also on the iPhone and iPad and a handful of ThinkPads that are scattered around the house. Cloud computing does not mean putting everything in the cloud instead of on your computer — it means putting data in the cloud so that it can be replicated to all your devices. Your data is no longer where you PC is — your data is where you are. Some photo afficianados will prefer to use Picasa instead of iPhoto. Some will use Google Docs instead of Apple Pages, Numbers, and Keynote. Some will use Amazon for their music. For me it will be Pandora. I plan to try iCloud as soon as possible and will surely use it for my purchased music, probably for photos, and probably not for documents. Definietely not for Quicken and various specialized files like my web site content, GPS data, etc.. All the boards I serve on distribute materials via pdf files. When I receive those by email I detach them to dropbox.com folders. I then synchronize Goodreader with dropbox on the iPad so that all the pdfs are local on the iPad for use at board meetings. I am enthusiastic about iCloud but I do not see it taking over my digital life, at least not yet.
Tags: amazon, apple, cloud computing, dropbox, google, icloud, imac, ipad, iPhone, lion, mac osx, twitter
